Sunsilk Fashion Week

 Daily Times Staff Report

LAHORE: Pakistan Fashion Design Council’s (PFDC) Sunsilk Fashion Week kept creating ripples with its colours on its third day at the Royal Palm Golf and Country Club on Thursday.

Eight ramp shows featured outfits by Rehana Saigol, the Sarah-Salman duo, Hajra Hayat, Nayna, Ammar Belal, Shamoon Sultan (Khaadi), Tazeen Hassan and
Maheen Kardar (Karma).

Ammar Belal’s western wear collection, “The King Of Pop” – inspired by Michael Jackson, or more specifically, the “Thriller” era and the subsequent punk-rock movement – ranged from casual wear and street wear to cocktail dresses and gowns. “I am very excited to be a part of the fashion week in Lahore and am looking forward to showcasing my work with some of the finest designers in our country. This is just the beginning of Pakistan’s exposure to the international fashion scene. It will be a learning experience for us and we, as an industry, have a long way to go after this initial step,” Belal said.

Rehana Saigol’s couture collection for women, “Beyond Ivory”, showed her vision and philosophy behind bringing back the sari to women’s wardrobes in a more glamourized way. “I am aiming to go beyond the traditional six yards of fabric,” she said.

The Karma design house brought to the catwalk their “One Thousand and One Arabian Nights” collection. Inspired by the folklore and fables of ancient Arabia, this collection finds its roots in the tales of Scheherezade, as well as the history embodied by the drama and mysticism of that era. Sarah Salman’s Spring/Summer 2010 prêt a porter collection, aimed at today’s women, was entitled “Beautiful Me”. The outfits showcased a diversity of fabrics, including chiffon, satin and lace.

“Our line is about lots of colours carefully balanced, simple yet interesting cuts and traditionally handcrafted details merged in the contemporary context,” Sarah and her husband Salman said.

Tazeen Hasan’s collection for women was entitled “Symphony”. Her inspiration behind this collection is the sound of music that, to Tazeen, symbolises harmony and tranquillity, and ultimately, a balance. “I think our fashion industry can try to contribute by bringing a softer, more cultured image forward to the world,” she said. The fashion week ends today (Friday).

2 responses to “Sunsilk Fashion Week

  1. Are these designs for the western coutries or for ourselves?

  2. Out of all the nice clothes – who picked out this nightmare for a picture!

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