Rina Saeed Khan writing for the Friday Times, Lahore
Roshni’s German-style bread is growing in popularity in Lahore
As the demand for pesticide-free fruits and vegetables has spiked in Pakistan over the last few years, organic farmers have seen a boom in interest. In organic farming, vegetables and fruit (and wheat, rice etc.) are grown without the use of synthetic chemicals. Organic farmers rely instead on crop rotation, integrated pest management, crop residues and animal manure to maintain soil productivity and to control pests and weeds. The stated aim of organic farming is to “sustain and enhance the health of ecosystems and organisms from the smallest in the soil to human beings.”
Organic farming relies on the earth’s natural resources to grow and process food. It is not a new concept – before the use of agro-chemicals became popular, this is how our forefathers grew their own food!
With this humble beginning we want to highlight the idea of organic farming and environment friendly lifestyle and make organic products available to you,” said the notice inside the newly opened Roshni Organic Shop opposite Shapes Gym in Lahore’s Gulberg area. For years now, Lahoris have been feasting on Roshni bread, the delicious and healthy wholegrain bread, made by the Roshni Organic Bakery. The various kinds of Roshni bread (linseed, rye flake, plain, toast) are sold in different outlets throughout Lahore and are made from natural ingredients grown by organic farmers. The small and simply decorated Roshni shop now offers these breads along with other bakery items like quiches, cupcakes and pastries. The shop also offers other organic food items like fresh vegetables, dry fruit, herbal teas, natural oils, sugar, rice and cereals. It is a treat for all those who are concerned about their health and the environment. Continue reading